Lenor Fashion Week Launch

Creative idea

Insight By embracing a fashion trend, end consumers are pursuing the need for change that feeds their sense of progress. Idea While for the first time, the catwalk of Feeric Fashion Week, the biggest fashion festival in SE Europe, was taken over by a non-fashion brand campaign, it was also a first for P&G – transforming a onetime event into a fully-fledged campaign. Lenor made the catwalk in front of 200 national and international editors, helping us transforming it into a cross channel fashion topic, spanning all the way from a live shoot TVC to influencer channels and instore engagement.

Brand name: Lenor
Advertiser / client: P&G
Product / service: Fabric Softener
Campaign name: Lenor Fashion Week Launch
Agency network: Omnicom Media
Agency: Graffiti PR part of MMK+, Bucharest
Additional company: P&G