The Forgotten Day of Freedom

Creative idea

O2 is a challenger brand – number 3 on the telco market. We found a great strategic opportunity to strengthen it’s key brand value FAIRNESS wich is the most important value for the customers on the telco market in Slovakia. The national day of freedom and democracy. But this year it wasn’t only about the boundries and “digital curtain” but about uniting Czechia and Slovakia and bringing/simulating the 17. November 1989 in todays conditions. We used strong PR, media collaborations, social livestream, instastories as well as previous years sms and mobile web.

Brand name: O2
Advertiser / client: O2 Slovakia, O2 Czech republic
Product / service: O2 brand
Campaign name: The Forgotten Day of Freedom
Agency network: INDEPENDENT AGENCY
Agency: TRIAD Advertising - Bratislava
Additional company: TRIAD Advertising, Seesame, Fleischmann Hillard CZ
Web address: http://17novembero2.sk/
Executive creative director: Martin Woska
Creative director: Martin Woska
Art director: Adam Majko, Tomáš Bánik
Copywriter: Matúš Hliboký, Roman Hríbik, Vlado Kurek
Account director (agency): Natália Mikušová
Client account director: Natália Mikušová
Managing director: Maru Mitlíková
Strategic planner / strategist: Martin Woska
Pr director: Peter Jancarik - Seesame