Savana Fake News

Creative idea

In order to demonstrate savana with Teflon easy to clean super powers we chose to erase a new kind of dirt that is very popular among walls in social media – fake news. We took the most stupid fake news and made a video response for each of them, as they spread around social media.

Brand name: Savana
Advertiser / client: Fabryo Corporation
Product / service: Savana
Campaign name: Fake News
Agency network: INDEPENDENT AGENCY
Agency: Papaya Advertising Bucharest
Additional company: Smart Film
Creative director: Robert Tiderle
Art director: Robert Soparlache, Petru Cuciuc
Copywriter: Valentin Lica
Account director (agency): Ramona Sima