#LebenIstErleben - '#LivingIsExperiencing'

Creative idea

#LebenIstErleben stands for “living is experiencing” and the campaign aims to improve the quality of life for people in long-term care. Many of our residents cannot experience things they used to enjoy because of their physical limitations. The campaign started by introducing nine residents with their hobbies, likes and passions in print, online and out-of-home ads. Instead of asking for monetary donations, we asked people to share experiences & passions directly. Thereby, user-generated content in form of pictures & videos was collected on a social media wall but also, in turn, integrated into the daily nursing routine with the residents.

Brand name: Haus der Barmherzigkeit
Advertiser / client: Institut Haus der Barmherzigkeit
Product / service: Austrian care facility
Campaign name: lebenisterleben.at
Agency network: INDEPENDENT AGENCY
Agency: Die Goldkinder, Vienna
Additional company: WIEN NORD Werbeagentur GmbH
Web address: http://leben-ist-erleben.at
Executive creative director: Michael Stebegg (Die Goldkinder)
Creative director: Christian Hellinger, Edmund Hochleitner (WIEN NORD)
Art director: Katja Claus (WIEN NORD)
Copywriter: Nora Vilim, Christian Helllinger (WIEN NORD)
Designer: Katja Claus (WIEN NORD)
Account director (agency): Markus Mazuran (WIEN NORD)
Client account director: Stefan Graf, Katja Oswald (WIEN NORD)
Media director: Verena Tauzimsky, Daniela Hladik (Media1), Clemens Marischen (Die Goldkinder)
Photographer: Philipp Schönauer, Gregor Kuntscher
Film production: Cut & Copy, Philipp Schönauer, Gregor Kuntscher
Director: Philipp Schönauer, Gregor Kuntscher
Music: Blautöne
Post production: Katja Claus, Markus Wohlkönig (WIEN NORD)
Digital strategist: Clemens Marischen (Die Goldkinder)
Digital creative: Philipp Mandler (Die Goldkinder)
Additional company: Website Development: Christian Störzer (Die Goldkinder) Head of Communication: Christian Zwittnig, Christina Pinggera (Institut Haus der Barmherzigkeit