Decathlon Box Office

Creative idea

Decathlon Box Office is a game inspired by the dream of thousands of office people to have a punching bag in the office. The problem - most sports equipment turn into expensive hangers, while Decathlon believes it should be used in full. So Decathlon Box Office changed the rules of the game. You want a punching bag? We give it to you. But to keep it, you should make 1500 punches every day. If you do not manage even once, we are taking it. Monitored by smart technology, each punch was recorded in real time at boxoffice.decathlon.bg. 30 000 employees, 460 companies, 4 weeks. Sport can excite everyone. Decathlon.

Brand name: Decathlon
Advertiser / client: Decathlon Bulgaria
Product / service: Decathlon
Campaign name: Decathlon Box Office
Agency network: INDEPENDENT AGENCY
Agency: All Channels Communication Sofia
Additional company: All Channels Communication
Executive creative director: Marin Kostov
Creative director: Petar Kesserdzhiev
Copywriter: Alexander Artakov, Georgi Zgurov
Media director: Gergana Petrova
Managing director: Emiliya Stefanova
Film production: Fimlonade
Digital production: Kristiyan Metodiev
Event production: Elena Mihaylova
Additional company: Robotev Studio - Simeon Yanchev