eurobank Vampires campaign

Creative idea

Banks suck. Eurobank is Poland’s number 17 bank, so it could not afford to suck like all the bigger banks. It needed to stand out from the competition and shift its image from a typical and dull institution offering loans to an exciting provider of daily banking services. But everyday life of people in Poland is present in advertising in almost every category showing the standard shiny, happy family. That’s why we chose to show the everyday life of typical Polish… vampires. Research shows the campaign achieved record levels of audience engagement.

Brand name: eurobank
Advertiser / client: eurobank
Product / service: banking services
Campaign name: eurobank Vampires
Agency network: PUBLICIS
Agency: Leo Burnett Warsaw
Additional company: -
Production company: Propeller Film
Executive creative director: Maciej Porębski
Creative director: Maciej Porębski
Art director: Marek Wyżnikiewicz, Piotr Dugin
Copywriter: Marek Wyżnikiewicz, Piotr Dugin
Designer: Diana Przykorska, Zofia Nowak
Account director (agency): Mata Tuczyńska
Media director: Wiktor Skokowski
Managing director: Hanna Jackowska
Strategic planner / strategist: Adam Nowakowski
Senior planner: Adam Nowakowski
Pr director: Joanna Ignaczak
Film production: Małgorzata Kucharczyk
Director: Paweł Borowski
Director of photography: Arkadiusz Tomiak
Music: Night of the Damned, Łukasz Targosz
Agency producer: Jolanta Skuza, Kamil Ruciński
Post production: Platige Image
Post production producer: Katarzyna Banasiuk
Digital production: Filip Dawid
Additional company: eurobank team: Wojciech Humiński, Monika Talaga-Piotrowska, Delfina Kaczałko, Maja Andrzejczuk, Sylwia Maćkowiak Accounts: Marta Głogowska, Ewa Gramza Offline: Magda Mikołajczyk Online: Piotr Popielawski Grading: Piotr Sasim