The most uneventful VR experience ever made
Creative idea
The most uneventful VR experience ever made How we got the world engaged in escalator performance. Escalators are boring by design. The only time we notice them is if they break down. By connecting their escalators to the cloud and monitoring their performance, 24/7, KONE has made broken down escalators a thing of the past. But how do you market an innovation that makes a boring subject even more uneventful? By building a never-ending escalator ride in virtual reality, of course. Goes to show, that even the most boring subject can become an international sensation when put in the right context.
Brand name: KONE
Advertiser / client: KONE Oyj
Product / service: KONE 24/7 Connected Services for escalators
Campaign name: The most uneventful VR experience ever made
Agency network: INDEPENDENT AGENCY
Agency: hasan & partners, Helsinki
Additional company: KONE Oyj, Into-Digital, Make Films, Spoon publishing Oy, Trickle Distribution
Web address: https://www.neversatisfied.info/g1-2019-kone-vr-escalator-campaign-new-tech
Executive creative director: Tobias Wacker
Art director: Timo Huopalainen
Copywriter: Niclas Runeberg
Account director (agency): Mia Sirkiä
Client account director: Max Alfthan, Executive vice president, marketing and communication
Media director: Anna-Kaisa Ehnqvist, Marketing communication manager / KONE
Pr director: Suvi Silvanto, Marketing communications director
Film production: Make Films
Director: Leandro Righini, VR director and producer / Make Films
Director of photography: Tommi Lehtonen, VFX & VR supervisor / UnitC
Music: Aki Silventoinen, Sound engineer
Agency producer: Marc Stevenson, Christopher Keravuori
Digital production: Into-Digital
Digital strategist: Antti Lassila, Head developer and Antti Rasi / Into-Digital
Digital creative: Dean Clatworthy, Lead developer / hasan & partners
Additional company: hasan & partners: Production AD Karin Gellman, Account managers Markus Frick and Ketsia Anttila /KONE Oyj: Managing editor Laura Vinha, Communications manager Scott McMahon, Dir. communications Liisa Kivelä / Spoon Publishing Oy / Trickle Distribution
