Curtiz

Creative idea

The task was to create a promotion campaign for the premiere of the film, 'Curtiz', centered around the iconic director, Michael Curtiz. The idea was to let people meet the director and experience his infamous personality. We made an interactive citylight, portraying the director at work: meet Curtiz face to face in a casting situation, right on the street.

Brand name: Curtiz
Advertiser / client: Juno11 Pictures
Product / service: Promotion campaign
Campaign name: Street casting
Agency network: INDEPENDENT AGENCY
Agency: Laboratory Ideas Budapest
Additional company: Juno11 Pictures
Production company: JCDecaux
Executive creative director: Sándor Haszon
Art director: Sándor Haszon, Tamás Topolánszky
Copywriter: Alex Szénássy, Tamás Topolánszky, Zsuzsanna Bak, Sándor Haszon
Designer: Endre Valah
Film production: Juno11 Pictures
Agency producer: Claudia Sümeghy
Post production: Vivien Katona