Nurses for our little sweethearts

Creative idea

Slovakian healthcare has serious problem. More hospital nurses work abroad due to better salary. Its even harder to recruit nurses for emotionally challenging departments such as children cardio center. So we switched the narrative and shown emotions that little patients have towards nurses. They look up to them as their heroes since nurses take care of them daily… unlike doctors who are usually shown as the hospital heroes. Our goal was to be authentic - leading actress is real nurse and we shot on film. We achieved very emotional yet very real story of little girl and her hero. Most of all we managed to find needed nurses in week!

Brand name: National Institute for Cardiovascular Diseases
Advertiser / client: Children's Cardiac Centre, National Institute for Cardiovascular Diseases
Product / service: Hospital Nurses Recruiting for Children's Cardiac Centre
Campaign name: Nurses for our little sweethearts
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, BRATISLAVA
Production company: JOJ PRODUCTION
Web address: https://nusch.sk/hladamesestru/
Executive creative director: Juraj Kováč
Creative director: Juraj Kováč
Art director: Martin Janák, Adrián Mery
Copywriter: Daniel Vachuna
Account director (agency): Juraj Rusnák
Client account director: Janka Paulovičová
Photographer: Jakub Klimo
Film production: JOJ PRODUCTION
Director: Tomáš Řehořek
Director of photography: Martin Chlpík
Music: Agnes Obel - Under Giant Trees (RICoM publishing, PIAS)
Screenwriter: Juraj Kováč, Daniel Vachuna
Post production: Tomáš Řehořek, Universal Production Partners Prague, Czech Television, Vladimír „Bajko“ Bajnoci (Sound Postproduction)