Niksicko Pivo 2019 Equity Campaign

Creative idea

Trapped in between respect for tradition and demands of the new era, Montenegro men want to be open for novelties, but also to follow the glorious ancestors' paths. Our storytelling is based on that, both in the 19th century and today, Montenegrins are sharing the same values such as friendship, music, family, sports, and of course Nikšićko Pivo, just calling them with different names. Exploring that territory, we have confronted our ancestor’s and modern lifestyle in our stories under the equity campaign “In trend since forever”.

Brand name: Niksicko Pivo
Advertiser / client: Trebjesa Brewery and Apatinska Brewery
Product / service: Niksicko Pivo
Campaign name: Niksicko Pivo - In trend since forever
Agency network: TBWA WORLDWIDE
Agency: Luna TBWA Belgrade
Production company: Red Production
Web address: https://www.facebook.com/NiksickoPivo1896/
Executive creative director: Radovan Kupres
Creative director: Jelena Dragisic
Art director: Radmila Ludosan
Copywriter: Radovan Kupres and Jelena Dragisic
Designer: Diana Adili
Account director (agency): Sanja Kovacevic
Client account director: Jelena Pavicevic
Strategic planner / strategist: Masa Marinkovic and Tijana Bastasic
Photographer: Marko Todorovic
Film production: Ivana Panic
Director: Predrag Licina
Director of photography: Vladimir Ilic
Music: Igor Perovic
Post production: Dreamdust
Post production producer: Bogdan Marjanovic
Digital creative: Jelena Radovanovic, Marko Jovanovic and Boban Zlatanovic