Fun on the way - Mokropsy

Creative idea

When going for a trip by train, the fun starts already on the way. Be inspired by our app TipsForTrips and play pantomime with your kids – letting them guess the name of the destination – especially when the name is a funny one. We cast an excellent Czech film actor, Ondrej Vetchy, who had never been cast in advertising before. His role was that of a confused father who is serious, but yet funny at the same time. Thanks to the great casting, our campaign became an instant hit.

Brand name: Ceske drahy
Advertiser / client: Ceske drahy
Product / service: Transportation
Campaign name: Fun on the way
Agency network: HAVAS
Agency: Havas Prague
Additional company: Dream studios
Production company: Dream Studios
Creative director: Petr Cech, Jakub Kolarik
Art director: Jakub Kolarik, Pavel Slovacek
Copywriter: Petr Cech, Zdenek Buchtela
Account director (agency): Lenka Berankova
Client account director: Zuzana Cechova
Film production: Boogie Films
Director: Tomas Barina
Director of photography: Tomas Sysel
Agency producer: Tereza Letfusova
Post production: Dream Studios
Post production producer: Geoffrey Case