John Dog Hausy

Entry code: H56002GD19Agency: GPD AgencyAdvertiser / client: John Dog
Group: H Craft, H56 Best Use of Music

Creative idea

While every single brand of dog food and accessories claims to deliver what’s best for both dog and its owner – one ACTUALLY delivers it. It’s John Dog, Polish online retailer, which proved it by creating a unique piece of content: a club song made solely from sampled barks and dog noises (100% edited dog sounds, nothing more), making the pets themselves react and enjoy this piece of music as much as their humans. Combine it with hypnotizing video and you get a recipe for almost 70 000 views for less than 50 euros spent on production and media.

  • Brand name: John Dog
  • Advertiser / client: John Dog
  • Product / service: Online shop www.johndog.pl
  • Campaign name: John Dog Hausy
  • Agency network: INDEPENDENT AGENCY
  • Agency: GPD Agency
  • Web address: https://www.facebook.com/johndoglifestyle/videos/575603589610339/
  • Executive creative director: Łukasz Miszewski
  • Creative director: Elżbieta Piątkowska
  • Copywriter: Łukasz Miszewski, Sambor Kostrzewa
  • Designer: Maciej Talaga
  • Account director (agency): Mateusz Cygan
  • Illustrator: Maciej Talaga
  • Music: Sambor Kostrzewa
  • Additional company: Motion Designer: Rita Verniers Sound Engineer: Krystian Musiał Sound Engineer: Arkadiusz Namysłowski