Six Flavors of Paper

Creative idea

“Gurieli ice tea” brand’s philosophy is based on “Joy of Creation”. To express its philosophy and launch our garden-fresh product, we came up with the idea of developing paper-crafted visuals. We created seven different key visuals. They were made over the course of a month and a half. Then we photographed our hand-crafted paper creations together with the bottles and had minimal picture editing done. As a result, we got incredible hand-crafted visuals of ingredients that make this Ice tea so delicious - such as mints, raspberries, vanilla flowers, peaches and feijoas, together with the leaf background - all in the design.

Brand name: Ice Tea Gurieli
Advertiser / client: Gurieli
Product / service: Ice Tea Gurieli
Campaign name: Six Flavors of Paper
Agency network: INDEPENDENT AGENCY
Agency: Leavingstone, Tbilisi
Web address: https://www.facebook.com/pg/iceteagurieli/videos/?ref=page_internal
Executive creative director: Levan Lepsveridze
Creative director: Beqa Adamashvili
Art director: Sophia Antidze
Copywriter: Salomé Zhvania
Designer: Sophia Antidze, Abesalom Kavelashvili
Account director (agency): Eko Chubinidze
Photographer: Vakhtang Alania (Kikala Studio)
Additional company: Paper Craft - Sophia Antidze, Abesalom Kavelashvili, Zura Mchedlishvili, George Korganov Retoucher - Abesalom Kavelashvili CGI Artist - George Korganov 3D Bottle Visualization - Saba Kavtaradze Account Manager - Khatia Khatiashvili Leavingstone, Tatia Darsadze, Copy Translator/Editor