The Cleanest Font In The World

Creative idea

On a World cleanup day, 15th of September Slovenians didn’t just clean their country but also created an original typeface from garbage. Volunteers transformed different sort of waste found in nature – old cans, batteries, bottles, tires, helmets, jackets, furniture, etc. into artistic font. The cleanest font in the world can now be used as a reminder that every piece of trash can be RECYCLED AND REUSED – even as art. It is also vectorized & freeware so anyone can leave or type a message in a font made from real garbage.

Brand name: Ecologists Without Borders
Advertiser / client: Ecologists Without Borders
Product / service: Let's clean up Slovenia
Campaign name: The Cleanest Font In The World
Agency network:
Agency: Futura DDB, Ljubljana
Creative director: Robert Bohinec
Art director: Maruša Koželj, Ana Kogovšek
Designer: Miha Avsenik
Account director (agency): Mojca Praznik Matić, Patricija Premrov, Meta Pavlin Avdić
Photographer: Neža Plestenjak, Jure Novak
Film production: Lilt
Director: Aljaž Habot
Additional company: Typographer: Marjan Božič