Acting Identity

Creative idea

Theatre Hours is an acting school, so we designed an identity system that can act. The design idea is based on the notion of ‘Becoming someone else’ which reflects the real soul of theatre. In the unique alphabet created for the identity, every character acts as another character. (e.g. 'b' acts as 'd', 'N' acts as 'Z', 'C' acts as 'U') These transformed letters and numbers create such a typographic performance that they naturally convey the message of becoming others in all brand collateral and communication materials.

Brand name: Theatre Hours
Advertiser / client: Theatre Hours
Product / service: Theatre Hours
Campaign name: Acting Identity
Agency network: TBWA WORLDWIDE
Agency: TBWA\Istanbul
Executive creative director: ilkay Gürpınar
Creative director: Arkın Kahyaoğlu
Art director: Önder Sakıp Dündar
Copywriter: Ufuk Işık, Vehbi Bozdağ
Designer: Önder Sakıp Dündar
Account director (agency): Ela Bilgisel, Birgül çavuşoğlu
Photographer: Fırat Meriç
Agency producer: Evrim Saraçoğlu, Dilan Davutoğlu
Post production: Hakan Kurucu