Ecopatriots

Creative idea

“2050 Poland for generations” is a 130 pages report about possible scenarios for Poland in the next 30 years. WWF and Boston Consulting Group analyzed economic, social and environmental consequences of “business as usual” vs what can be achieved if politics follow their tips. Ecopatriots is a visualization of this data. This animation is a collaboration of Poland’s top illustrators and a world known directors duo Kijek / Adamski.

Brand name: WWF
Advertiser / client: WWF
Product / service: '2050 Poland for generations'
Campaign name: Ecopatriots
Agency network: MCCANN WORLDGROUP
Agency: McCann Worldgroup Poland Warsaw
Web address: http://www.ekopatrioci.pl
Executive creative director: Marcin Sosiński
Creative director: Bartek Klimaszewski
Art director: Janina Szwykowska
Copywriter: Zbigniew Marczak, Łukasz Kołakowski
Designer: Małgorzata Wojtkowiak
Account director (agency): Monika Brzezińska, Magdalena Kowerska
Client account director: Klaudia Król Jasińska, Katarzyna Kościesza, Tobiasz Adamczewski, Sebastian Szustak
Managing director: Wojciech Borowski
Strategic planner / strategist: Marcin Samek
Illustrator: Katarzyna Kijek, Przemysław Adamski, Paweł Mildner, Igor Kubik, Karol Banach, Ola Niepsuj, Agata Dudek, Małgorzata Nowak
Music: Piotr Kaliński
Agency producer: Dominika Grzegdala