LEGEND OF STONE RAM

Creative idea

The TV commercial tells a legend about the origin of the mineral wool. In the following plot twist it points to the innovations brought to the segment of insulation materials by Knauf Insulation. It is based on the creative premise that if sheep give us a wool, then the mineral wool must be obtained from stone sheep / ram.

Brand name: Knauf Insulation
Advertiser / client: Knauf Insulation
Product / service: Insulation materials
Campaign name: LEGEND OF STONE RAM
Agency network: MULLENLOWE
Agency: MULLENLOWE GGK, Bratislava
Production company: ALIEN Studio
Creative director: Erik Reingraber
Art director: Juraj Sapara, Marian Mihalik, Pavol Kornúcik
Copywriter: Roman Jurčák, Erik Reingraber
Account director (agency): Martin Albert
Client account director: Marta Sekerková
Media director: František Hurný
Managing director: Marek Pajtáš
Strategic planner / strategist: Robert Cyprich
Film production: ALIEN Studio
Director: Roman Valent
Director of photography: Martin Chlpík
Music: Matúš Širký
Screenwriter: Erik Reingraber / Roman Valent
Agency producer: Jozef Hupka
Post production: ALIEN Studio
Post production producer: Martin Vančo
Additional company: Edit: Marek Kráľovský