It takes little

Creative idea

It only takes little to have a great Christmas. It takes way more to make a great TV ad. You need a character – a sarcastic sea lion – created by copywriters with the same character. Then you model it to the last hair... and add two even furrier nephews. Make their moves so real that the viewer can’t tell whether it’s real. Compose every shot with a composed cameraman who won’t even touch the camera. Spend countless kilowatthours of animation and rendering just to get that masterpiece of Mozart-like quality that rightfully belongs to the top in local animated production.

Brand name: O2
Advertiser / client: O2 Slovakia
Product / service: Any smartphone with any tarrif only for 2 €
Campaign name: O2 Christmas campaign
Agency network: INDEPENDENT AGENCY
Agency: Oliver Agency Bratislava
Additional company: Oliver Agency
Production company: Alien studio
Executive creative director: Juraj Bartos
Creative director: Juraj Bartos
Art director: Matus Bence
Copywriter: Adam Janos, Tomas Slobodnik
Account director (agency): Tina Bineva
Client account director: Alexandra Frankova
Strategic planner / strategist: Emil Myjavec
Film production: Alien studio
Director: Dano Dekan
Music: Emil Cambal a Juraj Cambal
Agency producer: Pal Pushkash