The Mentors

Creative idea

New Bulgarian University is one of the biggest higher education institutions in Bulgaria. In parallel with the curriculum, there is a various selection of free lectures, complementing the educational process, from which students can choose to attend. The Mentor Program developed for the Marketing and Advertising Department meets students with active and recognized professionals working in the field. Each session of this program is in a game format - two lecturers have to give two different solutions to the same problem. Each poster presents the both lecturers with their stylized portraits. They are illustrated as two opposite sides of a play card thus suggesting the idea of a game.

Brand name: New Bulgarian University
Advertiser / client: New Bulgarian University
Product / service: Poster
Campaign name: Mentors Program of the New Bulgarian University
Agency network: INDEPENDENT AGENCY
Agency: NRG brands, Sofia
Additional company: n/a
Creative director: Nadezhda Trifonova
Designer: Yoana Ivanova