The Most Powerful Font

Creative idea

The world leaders were to meet at the G7 Summit in Canada on June 8-9, 2018. “Support to Life”, a humanitarian aid organisation, wanted to create lobby and public opinion around important world matters. So we found the signatures of the leaders that were going to attend the G7 Summit. We took letters from each one of them and created a unique, original font called “THE MOST POWERFUL FONT”. With entering themostpowerfulfont.com, everyone could create their own demands and have the right to talk about the global problems that are important to solve.

Brand name: The Most Powerful Font
Advertiser / client: Support to Life
Product / service: Social Responsibility
Campaign name: The Most Powerful Font
Agency network: TBWA WORLDWIDE
Agency: TBWA\İstanbul
Additional company: TBWA\İstanbul
Web address: http://themostpowerfulfont.com/
Executive creative director: İlkay Gürpinar
Creative director: Arkin Kahyaoglu
Art director: Yigit Karagoz, Ayse Sismanoglu, Cem Bilgi
Copywriter: Bilge Tekin, Emir Yuksel, Vehbi Bozdag
Designer: Yigit Karagoz
Account director (agency): Ela Bilgisel, Burcin Birim, Katya Atat
Senior planner: Toygun Yılmazer
Agency producer: Evrim Saracoglu, Utku Yazıcı , İrem Akalın
Digital creative: Gulten Yılmaz, Bersu Besli
Additional company: Graphic Application Team: Soner Tutuncu, Ozhan Bicer, Fatma Aydin IT Team: Ali Genc Web Development Team: Lime or Lemon