Orange Home - The Submarine

Creative idea

Orange Romania launched a full-service package that can practically upgrade any house into a smart home, thanks to the company’s broadband internet and HD television. So now the house is no longer a fixed address, but a fully mobile one – since one can explore so much of this world from the comfort of their home, enhanced by our technology. The concept “your house offers you new experiences” sums up all the adventures that await you from your rocket-house, high-speed train-house or submarine-house.

Brand name: Orange Romania
Advertiser / client: Orange Romania
Product / service: Service
Campaign name: Orange Home
Agency network: PUBLICIS
Agency: Publicis Romania, Bucharest
Additional company: Not applicable
Production company: Abis Studio
Executive creative director: Jorg Riommi
Creative director: Silviu Nedelschi
Art director: Cristian Anton
Copywriter: Cezar Panait
Account director (agency): Daniel Raicea
Agency producer: Camelia Efrimov
Additional company: Publicis Romania: Alina Vija - Senior Account Manager; Mihai Tigleanu, Stefan Manole - Art Directors. Orange Romania: Mirela Bosoi - Head of Brand & Communication; Crina Tenovici - Head of Retail Communications, Nicoleta Stanciu Mihai Dobre.