Mad Games in World of Tanks Blitz
Campaign idea
Who: World of Tanks Blitz What: Creates a new post-apocalyptic game mode Why: To attract post-apocalypse-lovers to the madness of WoT Blitz Aiming to expand its playerbase, World of Tanks Blitz hires Fury Road’s vehicle designer to create a post-apocalyptic game mode. In command of mind-bending vehicles and bigger badder guns, fighting nature and pursuing resources, players deemed the event a great success: game downloads increased by 40% in comparison with the previous month, the average time spent in-game increased by 27% and in-game purchase revenue grew by 17%.
Brand name: World of Tanks
Advertiser / client: World of Tanks Blitz
Product / service: World of Tanks Blitz
Campaign name: Mad Games in World of Tanks Blitz
Agency network: INDEPENDENT AGENCY
Agency: The Agency of Wargaming, Cyprus
Production company: Partizan Production
Web address: https://www.youtube.com/watch?v=KDqeywniovE&feature=youtu.be
Executive creative director: Aleksandr Voytekhovich
Creative director: Anna Tishkevich
Art director: Pavel Pilovets, Dmitry Lutsko, Gennady Tumilevich
Copywriter: Nikita Kopytenko, James Birtles, Nikolay Tretyakov, Nikita Sidorenko, Aleksandr Mikhno, Denis Shlykov, Sergey Foris, Nadezhda Pertsova, Kseniya Osipava
Designer: Evgeny Shum, Kristina Kononova, Nikita Bliznyuk, Vasiliy Chernyshov, Andrei Shahanau, Sergey Bolsun
Account director (agency): Anna Pronina
Strategic planner / strategist: Vitaly Tkach, Nikita Zavgorodniy
Photographer: Andrey Mytnik, Slava Makeychik, Vadim Kudin
Director: Stjepan Klein
Director of photography: Vladan Pavic
Agency producer: Oleg Chetverikov
Post production: Andrei Petrukovich, Aleksandr Pimenov, Aliaksandr Krysko, Aleksandr Antoshuk, Andrey Bogdanovich, Vyacheslav Cho-Din-Cho, Igor Homich, Aliaksei Rybnikau, Pavel Zayats, Olga Brovkina, Ivan Ivanou, Uladzimir Butser, Dmitriy Golovach, Dmitry Popok, Oleg Patonich, Konstantin Brailov, Ilya Klishin, Ruslan Arbuzov, Vitali Narkevich, Vyacheslav Kuzmenko, Yuriy Ocheretyanyy,
Additional company: Glib Zhukov, Aleksandr Vasilkov, Andrey Garan Editors, Pavel Rapinchuk, Vitaliy Garmash Sound Designers, Ulada Klimenka, Sergey Fedorov, Sergey Matushin Producers,
