Big Mac Forever

Campaign idea

Big Mac is celebrating its 50th birthday and we are setting out on a journey through time. The most important thing to happen to the world of pop culture in the last five decades has been transformed into stylish visuals and film. What's more, the fashion collection created by our talented designers means the campaign is the first ad you can wear and look great in.

Brand name: McDonald´s
Advertiser / client: McDonald´s
Product / service: Big Mac
Campaign name: Big Mac Forever
Agency network: DDB WORLDWIDE
Agency: DDB Prague
Web address: https://www.mcdonalds360.cz/shared/50-years/
Creative director: Radouane Hadj Moussa
Art director: Samanta Budínová, Ondřej Wünsch
Copywriter: Tadeáš Haager, Štěpán Kouba
Designer: Vanda Janda, Jan Černý, Miro Sabo, Filip Hieke, Tereza Rosalie Kladošová
Account director (agency): Kateřina Pošepná
Media director: Michal Ťoupalík
Strategic planner / strategist: Troy Palmer
Photographer: Ondřej Košík
Film production: FilmService
Director: Hans Emanuel
Agency producer: Ondřej Martinec
Additional company: Social Media Agency: Follow Bubble, Account Manager: Dominika Nechvílová