Turkey's Water

Campaign idea

Turkey is only 11 years away from a water crisis. However, every year we waste water equal to the size of a lake on pre-rinsing. To change this, we started a campaign. First, we hacked our biggest economic forum with glasses which shows how much water remained in drying lakes. Then with National Geographic we made Turkey's first ever docudrama. We showed the near future of Istanbul. After that, we launched the ad campaign, showed the existing droughts. With this, viewers were directed to 'yarininsuyu.com' and discovered their water footprint. And now, we’re rewarding consumers for shrinking their water bills.

Brand name: Finish
Advertiser / client: Reckitt Benckiser
Product / service: Detergent
Campaign name: Turkey's Water
Agency network: HAVAS
Agency: Havas Istanbul
Additional company: Circus/Contentine
Production company: Depo Film
Executive creative director: Ergin Binyıldız
Creative director: Yavuzhan Gel
Art director: Hasan Yıldırım, Ekrem Ertürk Düzel, Melike Erdemir, Serhan Koçak, Sezgin Bulut
Copywriter: Ömer Ceran, Benan Aka Öztürk, Anıl Süleyman Çınar
Account director (agency): Berk Yılmaz, Hare Lilya Ganiç, İrem Pusal, Lyvia Kuyumcuoğlu
Media director: Didem Demiralp, Nevin Nebioğlu
Strategic planner / strategist: Ayça Çınar
Photographer: Cihan Ünalan- Rpresenter
Director: DUAL
Director of photography: Jack Wilkinson
Music: 3K1A
Agency producer: Gözde Bilir, Sıla Salgın
Post production: ABT İstanbul
Additional company: Client Services Team: Hare Lilya Ganiç, İrem Pusal, Livya Kuyumcuoğlu Social Media Team: Serpil Şahin, Ece Özmet İşsever, Elif Deniz Yalçın Digital Producer: Mustafa Bulek Media Team: Aylin Aykut, Tekin Timoçin,Onur Güner, Tuğyan Şendil, Ülkü Şimşek, Erdem Yürük