Turkey's Water

Entry code: R019GD19Agency: Havas IstanbulAdvertiser / client: Reckitt Benckiser
Group: R Integrated

Campaign idea

Turkey is only 11 years away from a water crisis. However, every year we waste water equal to the size of a lake on pre-rinsing. To change this, we started a campaign. First, we hacked our biggest economic forum with glasses which shows how much water remained in drying lakes. Then with National Geographic we made Turkey's first ever docudrama. We showed the near future of Istanbul. After that, we launched the ad campaign, showed the existing droughts. With this, viewers were directed to 'yarininsuyu.com' and discovered their water footprint. And now, we’re rewarding consumers for shrinking their water bills.

  • Brand name: Finish
  • Advertiser / client: Reckitt Benckiser
  • Product / service: Detergent
  • Campaign name: Turkey's Water
  • Agency network: HAVAS WORLDWIDE
  • Agency: Havas Istanbul
  • Additional company: Circus/Contentine
  • Production company: Depo Film
  • Executive creative director: Ergin Binyıldız
  • Creative director: Yavuzhan Gel
  • Art director: Hasan Yıldırım, Ekrem Ertürk Düzel, Melike Erdemir, Serhan Koçak, Sezgin Bulut
  • Copywriter: Ömer Ceran, Benan Aka Öztürk, Anıl Süleyman Çınar
  • Account director (agency): Berk Yılmaz, Hare Lilya Ganiç, İrem Pusal, Lyvia Kuyumcuoğlu
  • Media director: Didem Demiralp, Nevin Nebioğlu
  • Strategic planner / strategist: Ayça Çınar
  • Photographer: Cihan Ünalan- Rpresenter
  • Director: DUAL
  • Director of photography: Jack Wilkinson
  • Music: 3K1A
  • Agency producer: Gözde Bilir, Sıla Salgın
  • Post production: ABT İstanbul
  • Additional company: Client Services Team: Hare Lilya Ganiç, İrem Pusal, Livya Kuyumcuoğlu Social Media Team: Serpil Şahin, Ece Özmet İşsever, Elif Deniz Yalçın Digital Producer: Mustafa Bulek Media Team: Aylin Aykut, Tekin Timoçin,Onur Güner, Tuğyan Şendil, Ülkü Şimşek, Erdem Yürük