Magna - Non-Negligible Amount

Campaign idea

There are many organizations in the Czech Republic asking people to send them money. They send people emails, text messages, flyers...but people don't react. That's why Magna did not ask people for money – quite the opposite – they sent money to people's accounts. This is how we introduced a humanitarian organization that was, until recently, virtually unknown in the Czech Republic, but we have changed it.

Brand name: Magna
Advertiser / client: Magna CZ
Product / service: Magna CZ
Campaign name: Magna - Non-Negligible Amount
Agency network: INDEPENDENT AGENCY
Agency: Zaraguza CZ, Prague
Additional company: Armada Films
Web address: http://www.250kc.cz
Executive creative director: Michal Pastier
Creative director: Peter Michalka
Art director: Marek Mati
Copywriter: Roman Krmášek, Roman Biath
Designer: Martin Kička
Account director (agency): Veronika Podušková
Media director: Peter Mižík
Managing director: Marián Fury
Strategic planner / strategist: Roman Biath
Film production: Armada Films
Director: Matej Šámal
Agency producer: Pavel Picek