I can't

Campaign idea

Humanitarian organisation Magna asked successful people to abandon their lifestyle in order to help poor countries.

Brand name: Magna
Advertiser / client: Magna
Product / service: Magna
Campaign name: I can't
Agency network: OGILVY
Agency: Istropolitana Ogilvy, Bratislava
Web address: https://www.magna.sk/tonedam
Executive creative director: Peter Darovec
Creative director: Michal Belej
Art director: Naďa Lukáčiková, Jakub Svetlík
Copywriter: Michal Belej, Peter Darovec
Account director (agency): Tomáš Tomášek
Client account director: Martin Toman
Media director: Michal Hrušovský
Managing director: František Toman
Strategic planner / strategist: Veronika Romsauerová, Juraj Plánovský
Film production: Tomáš Tomášek
Director: Branislav Vincze
Director of photography: Viktor Cicko, Milan Trúbal, Šimon Fortuna
Music: Boris Vereš
Agency producer: Tomáš Tomášek
Post production: Branislav Vincze