Get Into The Snow Globe

Campaign idea

McDonald's is all about creating feel-good moments for everyone. Because recently winters disappoint us with not-winter weather, we decided to build a giant Snow Globe with a McDonald’s pop-up store inside. And we let people in, so they could have a wonderful winter experience. People were invited to get in and activate snow cannons by pushing the miniature globes installed on the tables inside the restaurant. The resulting snowstorm was a perfect opportunity for a little fun in the snow, selfies and rediscovery of the better side of winter.

Brand name: McDonald's
Advertiser / client: McDonald's Poland
Product / service: McDonald's
Campaign name: Get Into The Snow Globe
Agency network: DDB WORLDWIDE
Agency: DDB Warsaw
Production company: Papaya Films
Creative director: Zuzanna Duchniewska-Sobczak, Maciej Waligóra
Art director: Izabela Wit
Copywriter: Jan Miroslaw
Strategic planner / strategist: Malgorzata Majcher, Anna Lyszczek-Majewska
Film production: Tomek Kulesza
Agency producer: Katarzyna Seyfried
Additional company: Project Manger: Agata Pietruch