#checkthesack tipp3 & ÖFB

Campaign idea

Tipp3 stands for sincere sports and betting. Legitimate and trustworthy, yet humor is important, too. A large-scaled campaign was implemented to reinforce these values. The influence the brand has on its fans and the shared passion for soccer was used to do good long-term and with broad impact. In collaboration with the Austrian Football Association, the protective hand posture during free kicks became a symbol for testicular cancer self-examination. The live appearance of the visual accompanied by posts of national-team players and functionaries created awareness with 187.448 social impressions. All measures linked to the landingpage with an instruction for self-examinations.

Brand name: tipp3 & ÖFB
Advertiser / client: tipp3 (Österreichische Sportwetten Ges.m.b.H.)
Product / service: testicular cancer awareness
Campaign name: #checkthesack
Agency network: SERVICEPLAN
Agency: Serviceplan Austria
Web address: https://checkthesack.at/
Executive creative director: Christian Gosch
Creative director: Stefan Kopinits
Art director: Stefan Hundlinger
Copywriter: Daniel Stock
Designer: Cunyi Deistler, Martin Lindner
Account director (agency): Marion Janda
Client account director: Carolin Vana
Managing director: Dominic Köfner
Strategic planner / strategist: Stefan Lissinna