TECSESTI VLOGS

Entry code: S040GD19Agency: MCCANN WORLDGROUP ROMANIAAdvertiser / client: ALBALACT
Group: S Activation

Campaign idea

In 2018, Albalact wanted to create an awareness campaign to promote their products, sourced from deep in the rural area of Transilvania. We needed to bring the magic of these locations to the urban, digitalized population. To do this, we created a disruptive platform that placed Albalact at the heart of the local traditions, while maintaining the brand’s core values. We took the 6 eldest inhabitants of Tecsesti, a village that now has 23 residents (in the 1950s it had 350) and launched Tecsesti Vlogs, a platform where they could share their amazingly unique stories, through popular vlogging formats. 

  • Brand name: ALBALACT
  • Advertiser / client: ALBALACT
  • Product / service: ALBALACT
  • Campaign name: TECSESTI VLOGS
  • Agency network: MCCANN WORLDGROUP
  • Agency: MCCANN WORLDGROUP ROMANIA
  • Additional company: MRM//MCCANN BUCHAREST, MCCANN BUCHAREST, MCCANN PR
  • Production company: STUDIOSET
  • Web address: https://www.youtube.com/channel/UCKFJeIgqfUGZuKVBeG_q9WA
  • Executive creative director: CATALIN DOBRE
  • Creative director: SIMONA SUMAN, LAURA BELC
  • Art director: CERASELA USTURORI
  • Copywriter: IRINA TANASE
  • Account director (agency): ADELINA LUCA, LAURA CIRCEI, KATALIN SANDU, MIHAELA VASILESCU, DANA HOGEA
  • Pr director: LAVINIA CHICAN, SORINA IORDAN
  • Director: ANDREI MINDRU
  • Agency producer: TIBERIU MUNTEANU, ALEX IONESCU