Beer Heroes

Awards: Shortlist
Entry code: S043GD19
Agency: Ubrew
Advertiser / client: MCCANN Milan
Group: S Activation

Campaign idea

Ubrew is a small open brewery where 'you brew' your own beer. However, they're located at a loose amalgamation of breweries and have also to fight against the global brands, which annually spend millions in advertising. So, we launched the campaign, an insane quest for these anonymous 'beer heroes' of the internet. After a hardworking year, we found some of them and launched few documentaries about their heroic life as beer savers. And then, we paid them the best tribute possible, we brought them to London to brew their own beer, eventually launching a limited edition based on their deed.

Brand name: Ubrew Beer
Advertiser / client: Ubrew
Product / service: Ubrew Beer
Campaign name: Beer Heroes
Agency: MCCANN Milan
Additional company: MRM//MCCANN Italy
Production company: Think Cattleya
Web address:
Executive creative director: Alessandro Sabini/CCO
Creative director: Eoin Sherry - Fernando Dominguez - MRM, Alessandro Sciortino
Art director: Eoin Sherry - CD
Copywriter: Fernando Dominguez - CD
Designer: Simone Fatone MRM Motion Designer/3D Artist
Strategic planner / strategist: Giovanni Lanzarotti /Head of Strategy
Film production: Think Cattleya
Director: Umberto Carteni
Director of photography: Karim Andreotti - Think Cattleya
Agency producer: Michele Virgilio /Head of Production MCCANN - Martino Benvenuti Executive Prod.Think Cattleya
Post production: Marta Mangiucca - Think Cattleya - Producer
Digital production: Mike Cooper - MCCANN EMEA - Digital Director
Digital creative: MRM :Riccardo Daverio - Art, Camilla Canova Copy
Event production: Nicola Guarino - LIVE Milan, Head of Social
Additional company: MCCANN IT:Daniele Cobianchi CEO,ValentinaCatese Project Manager,MCCANN EMEA:Adrian Botan President Creative EU,Global ECD,CarmenBistrian Creative Excellence Manager EU,MCCANN UK Mike Oughton Head of Copy,FabioFurnari UX Design,AndreaCasale Social Art


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