The Academy of Fulfilment

Campaign idea

This is a long-term campaign to promote lifelong learning for women, launched in 2017 by zadovoljna.hr, the Croatian lifestyle portal for women. It’s the first campaign of its kind in Croatia. In its first year, the Academy offered 21 different educational programs for 15 different women across Croatia. It became the most effective campaigns for lifelong learning in Croatia, ultimately motivating almost 3500 women to enter lifelong learning programs, sending a message of encouragement to more than 1.000.000 people and creating a community which continues to carry on the idea of the Academy.

Brand name: zadovoljna.hr
Advertiser / client: zadovoljna.hr
Product / service: Lifestyle portal for women
Campaign name: The Academy of Fulfilment
Agency network: INDEPENDENT AGENCY
Agency: Nova TV d.d.
Additional company: Nova TV d.d.
Web address: https://zadovoljna-akademija.wixsite.com/website
Designer: Katarina Rajić
Media director: Maja Blumenšajn
Managing director: Ivana Galić Baksa
Strategic planner / strategist: Andrea Kučiš
Pr director: Ivona Devčić Ivičić
Photographer: Sandro Sklepić, Tibor Marochini
Illustrator: Katarina Rajić
Director: Ivana Galić Baksa
Post production: Tibor Marochini
Digital strategist: Andrea Kučiš
Digital creative: Martina Marić
Event production: Marija Prstec, Petra Katalinić
Additional company: Tihana Korać, editor of zadovoljna.hr