Building the brand of Németvölgyi Residence through a unique guerilla marketing solution.

Campaign idea

Németvölgyi Residence is an outstanding local real estate development, however, it is very difficult to pass the feeling of the eternal panorama of a luxury home from the designing table. This why we decided to show it through personal experience with the help of an air balloon. This movement in addition to providing outstanding customer experience, was efficient for gaining valuable customers, by generating a 'word of mouth' effect. Therefore, the number of customers increased, without additional marketing spending. As a result, we sold 20% of the project, and with this we doubled the sales result of the pre-sales phase.

Brand name: Németvölgyi Residence
Advertiser / client: Biggeorge Property Zrt.
Product / service: Residential Development – Luxury Apartments
Campaign name: Highly the best! Luxury apartments in the 12th district.
Agency network: INDEPENDENT AGENCY
Agency: Onit Design Kft. – Budapest (Hungary)
Additional company: Linemedia Kft, Dreamslip Artwork Kft., Dorka Békefi Freelance copywrighter
Production company: KMH Group
Web address: http://nemetvolgyiresidence.hu/en
Executive creative director: Eszter Sallai
Creative director: Orsolya Kerekes
Art director: Mónika Popladek
Copywriter: Dorka Békefi
Designer: ONIT Design
Account director (agency): Orsolya Kerekes
Client account director: Eszter Sallai
Strategic planner / strategist: Eszter Sallai
Film production: Zoltán Mendrei
Director: Dorka Békefi
Screenwriter: Dorka Békefi
Digital production: Zoltán Mendrei