Niksicko IPA

Campaign idea

Niksicko Pivo, an unprecedented leader on the Montenegrin market, used its brewing heritage and quality credentials to further assert itself as a brand that can constantly innovate. With an idea to be the first to bring CRAFT TO THE PEOPLE, an interesting solution tailored towards new consumer needs, Trebjesa made NIKSICKO IPA, new proposition available to the wider audience. Our agency built Niksicko IPAs identity and communication from the scratch on the creative platform ,,Out of the ordinary’’, which included package design, storytelling, POP materials, digital and ATL campaign.

Brand name: Niksicko IPA
Advertiser / client: Trebjesa Brewery
Product / service: India Pale Ale Beer by Trebjesa Brewery
Campaign name: Let IPA be Poured
Agency network: TBWA WORLDWIDE
Agency: Luna TBWA Belgrade
Production company: Fried
Executive creative director: Radovan Kupres
Creative director: Jelena Dragisic
Art director: Radmila Ludosan
Copywriter: Radovan Kupres, Jelena Dragisic
Designer: Vanja Spasic
Account director (agency): Sanja Kovacevic
Client account director: Jelena Pavicevic
Managing director: Iva Djurkovic
Strategic planner / strategist: Masa Marinkovic, Tijana Bastasic
Photographer: Marko Todorovic
Film production: Jelena Djuric
Digital creative: Marko Jovanovic, Boban Zlatanovic