TELE2 FLYING HOUSE

Campaign idea

Tele2 introduced a modern wireless home internet service in Lithuania. It is not restricted by any cables and works even in the most remote places. In other words, it could work in any house. To prove that we built a house that could appear anywhere in the country – carried by a hot air balloon. We set off to a journey across Lithuania to make sure Tele2 Open internet works everywhere. The journey served as a material for communication in traditional and online media channels. Major brand parameters were significantly improved in just a few weeks. The product recognition was up to 78% after one month.

Brand name: TELE2
Advertiser / client: TELE2 Lithuania
Product / service: Mobile home internet
Campaign name: TELE2 FLYING HOUSE
Agency network: OGILVY
Agency: Adell Taivas Ogilvy, Vilnius
Additional company: TELE2 Lithuania
Production company: Nonsense.tv, Wide Wings
Creative director: Dominykas Žilėnas, Tomas Karpavičius
Art director: Saida Snieganė
Copywriter: Kazimiera Petkevičiūtė
Designer: Edgaras Černikas
Account director (agency): Gintė Ramanauskaitė
Client account director: Dalia Tautavičiūtė
Film production: Augustinas Katilius, Migla Butkutė, Skaistė Matijošiūtė, Indrė Arlinskaitė
Director: Vytautas Chlebinskas, Raimondas Kavaliauskas
Director of photography: Audrius Budrys, Raimondas Kavaliauskas, Mindaugas Kazlas, Domas Merkliopas
Music: Papagoose
Post production: Nonsense.tv, Wide Wings
Post production producer: Augustinas Katilius, Migla Butkutė, Skaistė Matijošiūtė, Indrė Arlinskaitė
Additional company: Mykolas Bistrickas, leading engineer; Modestas Jonikas, mechanical engineer; Paulius Galiauskas, construction engineer; Laurynas Komža, pilot; Vytautas Samarinas, leading pilot; Dovilė Paunksnytė, Normundas Vilkas, AKTA, Interior design