Nectar - For 20 years, it does matter

Campaign idea

For a long time Nectar persistently communicated how choices matter. Funny campaigns for juices portrayed odds of showing indifference in everyday life. In a Nectar's 20-years-anneversary campaign we had torecapitulate brand’s message in a more declarative manner. By grabbing up the political-choice context—whereby people usually doubt or abstain from deciding—we developed a campaign around fictional candidacy of the famous Serbian comedian Andrija Milošević, revealing afterwards that all the pseudo-political messages on his social media channels, as well as on out of home, were there to remind people about 20 years of a choice-competent relationship with Nectar.

Brand name: Nectar
Advertiser / client: Nectar D.O.O.
Product / service: Product
Campaign name: Nectar - For 20 years, it does matter
Agency network: BBDO WORLDWIDE
Agency: Ovation BBDO, Belgrade
Additional company: Nectar D.O.O.
Production company: Ovation BBDO
Creative director: Vladimir Mitrović
Art director: Đorđe Đukanović
Copywriter: Marko Marjanović
Designer: Milan Petrović
Account director (agency): Marko Pešić, Sonja Kalušević
Client account director: Mina Tadić
Managing director: Nataša Filipović
Strategic planner / strategist: Đorđe Trikoš
Pr director: Nikola Parun
Agency producer: Luka Jelić, Ana Adžić
Post production: Ovation BBDO
Digital creative: Marko Marjanović