SHOWCASE

The Secret Of True Coffee Lover

Entry code: U004GD19
Agency: Zaraguza Bratislava
Advertiser / client: BOP a.s.
Group: F. SPORTS, POP CULTURE & ART

Campaign idea

We live in an era of social bubbles. We feel the need to divide ourselves - into those, who use Android and those who use Apple devices. The ones who love Star Wars and ones who like Star Trek. We even divide ourselves according to what coffee we drink. That's why Slovak coffee producer 'Popradská' says enough of this division and instead of making an ad about the product we did a campaign about tolerance. We all have the right to drink coffee that we like. Because if you stop commenting on other people’s coffee, yours will also taste better.

Brand name: Popradska
Advertiser / client: BOP a.s.
Product / service: Coffee
Campaign name: The Secret Of True Coffee Lover
Agency network: INDEPENDENT AGENCY
Agency: Zaraguza Bratislava
Executive creative director: Michal Pastier
Art director: Milan Maly
Copywriter: Jaroslav Vigh
Designer: Andrej Nemcek
Client account director: Jaroslava Huljakova
Media director: Pali Kruty
Strategic planner / strategist: Juraj Pobjecky
Director: Pepe Ehrenberger

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