Believe in Yourself

Campaign idea

Like many countries in the region, many young and well educated people are leaving Serbia, because they can’t find a personal and professional perspective in their country. It is a huge demographic, but also a developmental problem for any country, especially the transitional one. Relying on the existing Erste Bank - SUPERSTE support program for young innovators, we created the #believeinyourself campaign that encouraged young talents to stay in Serbia by giving them an incentive example of professor Kosta Jovanović, a world-class robotics expert, who, in spite of everything, decided to stay here in Serbia.

Brand name: Erste Bank
Advertiser / client: Erste Bank
Product / service: Image campaign
Campaign name: Believe in Yourself
Agency network: INDEPENDENT AGENCY
Agency: Executive Group, Belgrade
Additional company: Erste Bank
Production company: Red Production
Executive creative director: Nemanja Stankovic
Creative director: Bojan Babic
Art director: Vesna Marjanovic
Designer: Stanko Tankosic
Account director (agency): Dusica Matijasevic
Client account director: Damir Duraki
Managing director: Darko Matijasevic
Strategic planner / strategist: Dusica Matijasevic
Pr director: Dusan Lopusina
Photographer: Mika Knezevic
Director: Dror Shaul
Director of photography: Lael Utnik
Music: Zoran Simjanovic
Screenwriter: Nemanja Stankovic
Agency producer: Elena Dusej
Post production: Red Production
Digital production: Sanja Jovicic
Digital strategist: Visnja Aksic
Additional company: PR Senior Account Executive: Jasmina Savic PR Account Executive: Vladimir Maricic