The Voice Of Voices

Campaign idea

Nemo is a clinic that cares for ALS patients among others. In order to do that they need funds, but fundraising becomes a hard task with 25.000 NGOs in Italy. By launching 'The voice of Voices' project, every Italian was asked for a word to complete the dictionary. A very symbolic gesture, as losing the voice is one of the eventual consequence of ALS, but it was a very useful one too, as to donate a word they had to download the 2€ app previously. By becaming the month’s most downloaded app in Italy, it proved a big success.

Brand name: NEMO
Advertiser / client: Fondazione Serena Onlus, Centro Clinico Nemo
Product / service: Healthcare
Campaign name: The Voice Of Voices
Agency network: MCCANN WORLDGROUP
Agency: MCCANN Milan
Additional company: MRM//MCCANN
Production company: Think Cattleya
Web address: https://www.youtube.com/watch?v=eq5kNmyPj-Q
Executive creative director: Alessandro Sabini
Creative director: Alessandro Sabini
Art director: Eoin Sherry
Copywriter: Fernando Dominguez
Designer: Helena Pinollos
Account director (agency): Donatella Bizzari
Client account director: Alessandro Mazzarisi
Director: Joana Skiavini
Agency producer: Michele Virgilio
Post production: Martina Ferdinandi
Digital strategist: SDM - Interactive Passion
Additional company: Giorgia Raffaelli/Art Director/MRM//MCCANN - Andrea Piovesana/Copywriter/MCCANN - Nohup/App Production - Reprise Media/Social Management - MRM//MCCANN