They didn't believe

Campaign idea

In order to help raise trust of readers for the newspaper SME daily we made a document about the visit of four sceptical people in the newsroom of the newspaper.

Brand name: SME
Advertiser / client: Petit Press
Product / service: SME
Campaign name: They didn't believe
Agency network: OGILVY
Agency: Istropolitana Ogilvy, Bratislava
Additional company: Shakazulu Films
Production company: Shakazulu Films
Web address: http://www.neverilisme.sk
Executive creative director: Peter Darovec
Creative director: Branislav Bezák
Art director: Naďa Lukáčiková
Copywriter: Peter Darovec, Branislav Bezák
Account director (agency): Petra Lukáčová, Lenka Michálková
Client account director: Martin Toman
Managing director: František Toman
Strategic planner / strategist: Veronika Romsauerová, Juraj Plánovský
Film production: Anna Rumanová
Director: Lucia Kašová
Director of photography: Martin Jurči
Music: Martin Turčan
Screenwriter: Lucia Kašová, Peter Darovec, Branislav Bezák
Post production: Erik Oslanec
Event production: tugedr