The End of Football in Dolní Zálupy

Campaign idea

Fictional bittersweet documentary shot to provoke a nationwide discussion about the downfall of the amateur football in Czechia. Amateur football used to be a big thing here as it united entire villages by giving people topics to talk about over a beer. However, due to lack of funding and general interest clubs are struggling. Gambrinus wants to change that with its Kopeme za fotbal initiative, diverting funds from 1st league sponsorship and this movie aimed to get people and clubs hooked in.

Brand name: Gambrinus
Advertiser / client: Plzeňský Prazdroj
Product / service: Beer
Campaign name: Kopeme za fotbal
Agency network: INDEPENDENT AGENCY
Agency: Triad Advertising Prague
Production company: Stink Films
Executive creative director: Matouš Fridrich
Creative director: Rado Jankovič
Art director: Michal Dvorský
Copywriter: Ondřej Peša, Matouš Hekela
Designer: Matúš Čalkovský
Client account director: Oliver Jáchymovský, Radim Krupka,
Managing director: Petra Jankovičová
Strategic planner / strategist: Adam Špina
Senior planner: Boris Múdry
Photographer: Michal Dvorský
Director: Jakub Kohák
Director of photography: Jan Štastný
Agency producer: David Promberger, Tereza Fekete, Kateřina Krobová
Additional company: Account Manager: Matúš Ficko Executive producer: Klára Králíčkova