Finish - 25 Litres Documentary

Campaign idea

For a country surrounded by seas, it’s unimageable that the water resources are running out. However, if we keep wasting the way we do now, Turkey will be water poor in 11 years. To make everyone aware of this problem, we shot Turkey's first docudrama with National Geographic: 25 liters. It portrayed a celebrity activist investigating and doing an experiment: Survive the day on 25 liters. His experiment was interlaced with a story from future when Istanbul faces day-zero. After the documentary, we ran our ad campaign and ask people not to pre-rinse and save 57 liters in every cycle.

Brand name: Finish
Advertiser / client: Reckitt Benckiser
Product / service: Finish Quantum
Campaign name: Finish - 25 Litres Documentary
Agency network: HAVAS
Agency: Havas Istanbul
Additional company: National Geographic Turkey/FOX, Circus/Contentine, Cornerman, Sobraz PR Agency
Production company: Depo Film
Executive creative director: Ergin Binyıldız
Creative director: Yavuzhan Gel
Art director: Hasan Yıldırım, Ekrem Ertürk Düzel, Melike Erdemir
Copywriter: Ömer Ceran, Benan Aka Öztürk
Account director (agency): Berk Yılmaz, Hare Lilya Ganiç, İrem Pusal
Media director: Didem Demiralp, Nevin Nebioğlu
Strategic planner / strategist: Ayça Çınar
Pr director: Canan Emon
Film production: Ender Sevim, Melih Kokucu
Director: Serdar Dönmez
Director of photography: Michel Dierickx
Screenwriter: Melih Özyılmaz
Agency producer: Sıla Salgın, Gözde Bilir
Additional company: Social Media Team: Serpil Şahin, Ece Özmet İşsever, Elif Deniz Yalçın