A1 Lappsus

Campaign idea

75% of high-schoolers have trouble with spelling. They are checking the phone 150 a day on average. A1, a telco and a digital provider, promises to make life easier, more effective and more fun trough digital technology so they created A1 Lappsus, an app that helps kids to learn spelling every time they open their phone. A Kid unlocks the phone by tapping the correctly spelled word. For every correct answer A1 adds 1MB of free data to the users account. Over 50.000 downloads in first three weeks,made A1 Lappsus the most popular app in Croatia on Google Play.

Brand name: A1 Hrvatska
Advertiser / client: A1 Hrvatska
Product / service: A1 Hrvatska
Campaign name: A1 Lappsus
Agency network: GREY
Agency: Bruketa&Zinic&Grey Zagreb
Production company: Human
Creative director: Đorđe Janković, Davor Bruketa
Copywriter: Vanja Luetić, Mario Radošević
Designer: Ivan Zebić (UX/UI Director), Vjekoslav Azenić (UX/UI Designer), Borjan Pavlek (Designer)
Account director (agency): Milica Katić
Media director: MediaCom (Media Agency)
Strategic planner / strategist: Liliana Božić (Media Strategy Principal)
Pr director: Dubravka Štefanac Vinovrški (Corporate Communications Director), Darija Petrić (Senior Public Relations Specialist), Jelena Mihelčić (PR Manager)
Senior planner: Mila Perović (Senior Specialist for Digital Media Planning and Communications)
Digital strategist: Dubravka Srkulj (Digital Marketing and Social Media Specialist)
Additional company: Lordan Kondić (Marketing Director), Marija Jakeljić (Brand and Marketing Communications Director), Vedran Hrgović, Gorana Blagus (Campaign Specialists), Iva Babić, Ena Lukić (Digital User Experience Consultants), Jozo Petrović (Design and Development Specialist), Ivo Payer (Insight)