SHOWCASE
PutinUmbrella
Entry code: V06003GD18
Agency: The Smarts
Advertiser / client: IKEA
Group: F. SPORTS, POP CULTURE & ART, Influencers
Campaign idea
At the World Cup Final Vladimir Putin was the only one with umbrella and his VIP guests were left under the pouring rain. On the other day IKEA promoted its umbrellas which can cover more than one person.
Brand name: IKEA
Advertiser / client: IKEA
Product / service: IKEA
Campaign name: PutinUmbrella
Agency network: INDEPENDENT AGENCY
Agency: The Smarts
Additional company: The Smarts
Creative director: Georgi Zlatkov
Art director: Nedyalko Ivanov
Copywriter: Georgi Zlatkov
Account director (agency): Jana Dakovska
Client account director: Emil Iliev
Strategic planner / strategist: Borislav Kandov
