Video for four

Campaign idea

How to reach young TG when you are a dull bank? How to explain the MGM mechanism in an engaging way? In cooperation with top polish pop star Natalia Nykiel, we made an interactive music video, that changed depends on the number of people watching it thanks to the face recognition technology. The more people watching the video, the richer version of it could they see. Like in a bank. The more people you bring to mBank, the more money you get.

Brand name: mBank Young
Advertiser / client: mBank
Product / service: Member get member bank program
Campaign name: Video for four
Agency network: GREY
Agency: Grey Poland
Additional company: Mindshare
Production company: Banana Production
Web address: http://www.razem.oca.nazwa.pl/index_local.html
Executive creative director: Jakub Korolczuk
Creative director: Dorota Bubka
Art director: Tomasz Dubiel
Copywriter: Gabriel Wołoszyn, Dorota Bubka
Designer: Maciej Ładziński
Account director (agency): Michał Krejza
Client account director: Izabela Łukaszewska - Grygoruk
Media director: Michał Szczur
Strategic planner / strategist: Weronika Nowikowa
Senior planner: Wioleta Jasińska
Film production: Banana Production
Director: Łukasz Zabłocki
Director of photography: Piotr Uznański
Music: Natalia Nykiel
Screenwriter: Łukasz Zabłocki, Gabriel Wołoszyn, Dorota Bubka, Tomasz Dubiel
Agency producer: Agata Bereś
Post production: Rio de Post
Digital production: Grey Group Poland
Digital strategist: Weronika Nowikowa
Digital creative: Dorota Bubka, Tomasz Dubiel, Gabriel Wołoszyn, Maciej Ładziński, Piotr Pogorzelski
Additional company: Creative Technologist: Piotr Pogorzelski