Expedition to Mars

Campaign idea

'Expedition to Mars' is a futuristic and unique conceptual project, implemented for BMW - Delta Motors, Serbia. The goal was to provide the experience of exploring the Red Planet, as well as the newest BMW model for over 600 guests, Remarkable LED screen video animations, sound & special effects, 8K projection on screen 37x5m, space stewardesses in suits .

Brand name: BMW
Advertiser / client: BMW - Delta Motors Serbia
Product / service: Conceptual Event
Campaign name: Expedition to Mars
Agency network: INDEPENDENT AGENCY
Agency: M2Communications, Belgrade
Additional company: Studio Berar, Zoom Media, Megadekor, Digital Mind, Beoexpo, Specifik Design
Production company: M2Communications
Executive creative director: Milena Banovic
Creative director: Miro Antic
Art director: Zeljko Antovic
Copywriter: Sanja Cosic
Designer: Zorana Dragicevic
Account director (agency): Slobodan Stefanovic
Client account director: Tamara Zecevic
Managing director: Miro Antic
Strategic planner / strategist: Zeljko Antovic
Senior planner: Miro Antic
Photographer: Daniel Girizd
Film production: Daniel Girizd
Director: Miro Antic
Director of photography: Daniel Girizd
Music: Aleksa Randjelovic
Screenwriter: Sanja Cosic
Agency producer: Slobodan Stefanovic
Post production: Natasa Pantic
Post production producer: Natasa Pantic
Digital production: Digital Mind
Digital creative: Digital Mind
Event production: M2Communications
Additional company: To companies Studio Berar, Zoom Media, Megadekor, Digital Mind, Beoexpo, Specifik Design, Big Print