The Tunnel
Campaign idea
We differentiated Croatia Insurance Company (CI) from the competition with 133 years of tradition that has been communicated through an exhibition in a WW2 tunnel. It was set up as a timeline through 13 decades of parallel histories of Croatia as a country and CI as a company. Croatian citizens could shape the content with their own stories via social media right until the exhibition was closed. The project turned an intangible insurance service into an emotional and physical experience. Over 100.000 people decided to see it in person and 5370 of them incorporated their most intimate memories in it.
Brand name: Croatia osiguranje
Advertiser / client: Croatia osiguranje
Product / service: Croatia osiguranje
Campaign name: The Tunnel
Agency network: GREY
Agency: Bruketa&Žinić&Grey, Zagreb, Brigada
Additional company: Bruketa&Žinić&Grey, Brigada and Millenium promocija
Creative director: Davor Bruketa, Damjan Geber, Predrag Grubić, Božo Skoko
Art director: Andrea Knapić
Copywriter: Dragan Lakićević
Account director (agency): Maša Ivanov, Zrinka Požar (Account Manager), Svjetlana Vukić
Media director: Maja Zrnčić, Ana Šimić, Filip Kunder, Maja Samardžić Gašpar
Pr director: Ivan Pakozdi, Tamara Begić, Ružica Herceg
Photographer: Domagoj Kunić; Relja Ivanić and Petar Galebov (Pixsell)
Film production: Wolfgang&Dolly
Agency producer: Dominik Cergna (Exhibition Layout Designer), Marina Brletić (Architectural Manager), Marija Lukić (Project Manager), Nikola Vukalović (Senior Designer), Vesna Đurašin (Production Manager), Radovan Radičević (Head of DTP), Saša Rehtaček, Danko Đurašin, Željka Tročak, Andrej Gagić (Case Film Associate)
Digital production: Ivan Kovačević (Digital Director), Vedran Firkelj (Head of Digital Production)
Digital strategist: Iva Bolta
Digital creative: Dubravka Srkulj (PPC Specialist), Valentino Dujić (PPC Specialist), Bernarda Amidžić (Community Manager)
Event production: Martina Pandžić Skoko
Additional company: Kristina Miljavac (Adris Corporate Communications), Maja Weber, Zrinka Jugec, Paola Poljak (Croatia osiguranje Corporate Communications and Marketing)
