chat interviews

Campaign idea

Chat interviews were part of the launch campaign of the new postpaid tariff that offered for the first time on the market unlimited data for a chat, aiming to target progressive data heavy users. This target group dislikes typical display ads and ordinary native, so our task was to develop for the first time, content that would inspire them into significant, positive interaction with the Vip brand.

Brand name: Vip mobile
Advertiser / client: Vip mobile
Product / service: Postpaid Tariff
Campaign name: intarifa - chat interviews
Agency network: OGILVY
Agency: Fullhouse Ogilvy, Belgrade
Creative director: Iva Mitrović
Art director: Marko Svirčević
Account director (agency): Nevena Milanović
Digital strategist: Iva Mitrović
Additional company: Motion Designers - Ivan Milošević and Ivan Ćorović