OPEN'TRAIN

Campaign idea

To turn a boring Polish national railway company into a love brand for millennials, we created the music festival on the way to the music festival.

Brand name: PKP Intercity
Advertiser / client: PKP Intercity
Product / service: Transport
Campaign name: OPEN'TRAIN
Agency network: PUBLICIS
Agency: Publicis Lion / Warsaw
Additional company: ENDORFINA, ALTER ART
Production company: ENDORFINA
Executive creative director: Paweł Merecz
Creative director: Dagmara Witek-Kuśmider, Sławek Figura
Art director: Zuzanna Miksiewicz
Copywriter: Joanna Izbińska
Designer: Victor Gondim
Account director (agency): Magda Samek
Client account director: Piotr Jachimowicz
Managing director: Marek Gargała
Strategic planner / strategist: Łukasz Worobiej
Pr director: Justyna Wach-Ślusarska
Film production: Papaya Film Studio
Director: Michał Panasiuk
Director of photography: Michał Panasiuk
Music: stock
Screenwriter: Joanna Izbińska, Zuzanna Miksiewicz
Agency producer: Katarzyna Majewska
Post production: Papaya Film Studio
Post production producer: Michał Panasiuk
Event production: ENDORFINA