Tele2 Rain Wi-Fi

Campaign idea

Mobile operator Tele2 needed to build the perception of the brand as an innovative and technologically advanced in Russian city St. Petersburg. To do that they invented and introduced a technological innovation - The Rain Wi-Fi project, the world's first rain-powered 4G-router that turns rain into free Internet for residents who got caught in a rain. Technological innovation allows rainwater to generate electricity without losing any energy in process. The system works in four simple steps: The device is installed into a drainpipe, then the rain flow activates a turbine, which generates electricity and the 4G-router delivers Wi-Fi.

Brand name: TELE2
Advertiser / client: Tele2
Product / service: Communication Chanel
Campaign name: Rain Wi-Fi
Agency network: GEOMETRY GLOBAL
Agency: Geometry Global, Moscow
Additional company: Tele2
Production company: BC COM
Web address: http://rainwifi.ru/
Executive creative director: Oleg Tumanov
Art director: Oleg Sergeev
Copywriter: Elena Solovieva
Account director (agency): Alexey Kostenko
Client account director: Tatyana Simakova
Strategic planner / strategist: Olga Belyaeva
Film production: Studio 2.35
Director: Dmitriy Tupirin
Director of photography: Konstantin Silakov
Digital production: Affect
Additional company: Chief Executive Officer: Maria Kovaleva Chief Creative Officer EMEA: Howard Smiedt Art Curator: Anastasia Tumanova Art Director: Dave Gold Planning Director: Olga Kazmina Account Executive: Maria Shestaeva Junior Producer: Anna Guseva